Sony has ordered the removal of music videos from Youtube. Apparently, some person calling herself 'Beyonce' had uploaded Beyonce's music videos on the site... except that it was actually Beyonce!
Sony has had many of Beyonce's music videos removed from Beyonce's official channel, claiming copyright infringment.
It is not reported whether this act was intentional or in fact a mistake. Vevo is already unavailable to the UK and now it seems ordinary Youtube channels are also being rigorously kept closed for certain countries.
But this doesn't anger us at all. Music channels on Sky and Virgin Media are only part of paid packages, although there are some free ones out there that have some decent content, but what is the chance they will play the video we want to watch?
So if US branches of music companies wish for us to not view their content (unless we pay to do so) then what is there to do but focus primarily on the great British artists instead, whose music we do have legal access to?
If anything, it is reported that acts such as these and the lack of access to Vevo will only serve to put UK fans off artists whose music and videos are unsamplable, destroying the desire to buy the album resulting in a decline in sales for the US music industry here in the UK.
For example, musicvids.tv is a fan of featuring many different kinds of music. It was only while watching the opening sequence of an anime that Japanese band AFKG's 'Haruka Kanata', which was the theme song, was made known to us. Such a brilliant song but without any marketing here in the UK, there was no other way we would have come across it. Officially, this song is banned from Youtube as it infringes Sony's copyright policy.
So without being able to sample music through videos (Youtube being the most popular format for doing so via music videos), potential fans would not become fans.
Scouring through Youtube, many comments musicvids.tv has come across read something along the lines of 'what was the backing song used in the video???' This is how we, in the 21st century, come across new music. Posters will not sway us, that is something we no longer use to judge music. We will only pay for it if it is something we believe it is worth paying for and not every single artist puts out a TV ad.
We predict some good times ahead for UK and Australian bands and artists for the rest of 2010 - so long as they stay away from Vevo...